About
North Carolina farms welcome visitors with authentic, hands-on experiences rooted in agriculture.
What Visit NC Farms Offers
Whether you’re planning a weekend getaway or a seasonal outing, Visit NC Farms helps you find events, connect with local farmers, and support the people who grow your food. We bring together a statewide network of agritourism farmers, tourism partners, and local food advocates to celebrate North Carolina agriculture. Our offerings include:
- A searchable directory of agritourism destinations by county
- Seasonal newsletters featuring farm events, food and fun
- Behind-the-scenes highlights on social media @VisitNCFarms
Why it Matters
North Carolina’s agricultural economy has diversified far beyond its tobacco roots. With state-led investment in industries like swine, poultry, sweet potato technology, and agritourism, rural areas are thriving.
Launched in 2003, the NCDA&CS Agritourism Marketing Program helps farmers generate income, preserve farmland, and share agriculture in meaningful ways. Today, the opportunity is bigger than ever.
In 2024, the state welcomed over 40 million visitors and saw $36.7 billion in travel spending, showing record-breaking interest in rural tourism and local food experiences.
Agritourism plays a vital role in connecting people to food systems and building strong farm communities.
North Carolina Agritourism by the Numbers
Data from 2022 Census of Agriculture Data Brief:
How to Get Involved
Every visit to a local farm supports North Carolina’s rural communities and helps preserve open space, culture, and tradition. Here’s how you can join us:
- Explore local farm events
- Follow @VisitNCFarms on social media for daily inspiration
- Subscribe to our newsletter for seasonal features
For Community Partners + Stakeholders
We collaborate with educators, tourism leaders, and local businesses to amplify the story of North Carolina agriculture. If you’re interested in partnering, attending meetings, or sharing resources, we’d love to connect. Contact our team anytime to get involved!
Media
Press Releases
Visitors can now find statewide agritourism activities through Visit NC Farms website
Friday, October 03, 2025 RALEIGH- People looking for fun agritourism activities this fall can now find statewide listings through the Visit NC Farms website as the platform transitions from a mobile app to expand access for farms and visitors.
Visit NC Farms and NC Eat & Play team up to spotlight agritourism across the state
Monday, August 25, 2025 RALEIGH – Visit NC Farms, the statewide initiative connecting North Carolina residents and travelers with agritourism operations, has partnered with Megan Nichols, founder of NC Eat & Play, a local content creator, to drive awareness and increase visitation for agritourism operations across the state with a social media, newsletter and blog campaign running through next year.
Curious to learn more about our programs?
The North Carolina Department of Agriculture and Consumer Services offers marketing programs like Got to be NC, NC Wine and more. They support local farmers, North Carolina-made products and agribusiness growth beyond agritourism.
These initiatives promote the quality, variety, and economic impact of locally grown food and North Carolina farm products.
By choosing NC-grown products, consumers, chefs, and retailers support local agriculture, strengthen small businesses, and help preserve the state’s farming heritage.
Thank you for supporting North Carolina agriculture.
Visit NC Farms is brought to you by the North Carolina Department of Agriculture & Consumer Services, with support from the North Carolina Tobacco Trust Fund Commission. The commission helps farms, especially those once reliant on tobacco, diversify and grow through education, agritourism, and community programs.
