HomeGrown
HomeGrown was established with the principle of serving local food at affordable prices, which positioned us perfectly to actually make a difference to real farmers and their quality of life. Way back when, in 2010, the local food movement was in its baby bird phase in Asheville. Farmers’ Markets were just starting to gain traction and a few high-end restaurants were featuring local products. Basically, you had to work pretty hard or spend a good bit of flow to eat local. HomeGrown set out to change that! We could take the ugly veggies that wouldn’t sell at markets or to the fancy-schmancy restaurants and make soup or sauces or casseroles. We didn’t want those high dollar beef tenderloins; we wanted plain ol’ ground beef. We sell what we can get locally, in season. If it’s available in abundance, then you’ll see it on our menu in abundance. This approach allowed our farmers to increase their production and actually sell all they grow.
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